Bright, playful and irresistibly squishy, The Big Squij Donut features a fun iced design with colourful sprinkles and a cute character face. Its bold colours and familiar treat-inspired look create strong shelf appeal and instantly invite interaction. Made from super soft, slow-rise material, it delivers a deeply satisfying squeeze-and-release experience that keeps customers coming back for more. The jumbo size enhances the tactile feel, making it ideal for sensory play, stress relief and fidget-style use. Part of The Big Squij collection, this donut design sits perfectly within the food-themed range, offering a high-impact, recognisable shape that performs strongly in retail environments. Ideal for toy shops, gift stores and high-footfall locations, it encourages impulse purchases and hands-on engagement. Designed for standout merchandising and strong sell-through, The Big Squij Donut combines playful design with proven squeeze appeal to drive retail success. UK Delivery Information | International Delivery Information