{"product_id":"the-big-squij-donut-assorted","title":"The Big Squij Donut Assorted","description":"\u003cp\u003eBright, playful and irresistibly squishy, The Big Squij Donut features a fun iced design with colourful sprinkles and a cute character face. Its bold colours and familiar treat-inspired look create strong shelf appeal and instantly invite interaction. Made from super soft, slow-rise material, it delivers a deeply satisfying squeeze-and-release experience that keeps customers coming back for more. The jumbo size enhances the tactile feel, making it ideal for sensory play, stress relief and fidget-style use. Part of The Big Squij collection, this donut design sits perfectly within the food-themed range, offering a high-impact, recognisable shape that performs strongly in retail environments. Ideal for toy shops, gift stores and high-footfall locations, it encourages impulse purchases and hands-on engagement. Designed for standout merchandising and strong sell-through, The Big Squij Donut combines playful design with proven squeeze appeal to drive retail success. UK Delivery Information | International Delivery Information\u003c\/p\u003e","brand":"The Big Squij","offers":[{"title":"Default Title","offer_id":58409995403608,"sku":"NV988","price":12.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/6286\/0888\/files\/the-big-squij-donut-3-asst-wholesale-182543.jpg?v=1788700996","url":"https:\/\/unclejays.co.uk\/products\/the-big-squij-donut-assorted","provider":"Uncle Jays Toy Store","version":"1.0","type":"link"}